The Clixerfy Adfraud Blocker: Complete Ad Immunity
Don’t Just Track Fraud. Terminate It.
Most advertisers rely on the basic “Invalid Traffic” filters provided by Google and Meta. The problem? Those filters are designed to protect the platforms’ revenue, not yours. They catch the obvious bots but leave you vulnerable to sophisticated, “human-like” attacks.
Clixerfy is your proactive defence. Our Adfraud Blocker helps you identify suspicious intent and apply your configured protection rules before your advertising budget is wasted.
What We Block: The 4 Pillars of Click Fraud
1. Professional Competitor Attacks
In highly competitive industries (real estate, legal, locksmiths, SaaS), competitors can click on your ads to intentionally deplete your daily budget.
How we stop it: We identify repeat click patterns from the same corporate networks and apply configured rules. Once they hit your custom threshold, further activity can be flagged or restricted.
2. Sophisticated Botnets
Modern bots don’t just “click”; they mimic human behaviour — scrolling, pausing, and even moving the mouse. These botnets are often distributed across many devices working in unison.
How we stop it: Behavioural signals can help identify activity that differs from typical visitor patterns, including repeated or automated interaction sequences.
3. Global Click Farms
Click farms employ low-wage workers to manually search for your keywords and click your ads. Because these are real humans, they can bypass standard security.
How we stop it: Clixerfy monitors available device and interaction signals to help identify recurring suspicious patterns across sessions and campaigns.
4. Malicious Scrapers & Spiders
Automated scripts may repeatedly visit your landing pages, consume resources, and distort campaign analytics.
How we stop it: We assess available traffic signals and configured rules to help distinguish suspicious automated activity from legitimate visitors.
How the Clixerfy Blocker Works
STEP 1: DEEP INSPECTION
When a user clicks your ad, the Clixerfy script processes available traffic signals to help assess the visit.
- Connection data: signals that may indicate a proxy or VPN.
- Environment data: available browser and device characteristics.
- Reputation data: signals that may indicate recurring suspicious activity.
STEP 2: REAL-TIME NEUTRALIZATION
When activity meets your configured fraud criteria, connected advertising integrations can help synchronize supported exclusion lists, subject to permissions and platform response.
STEP 3: BUDGET REDIRECTION
By helping reduce suspicious traffic, Clixerfy aims to give legitimate visitors a better opportunity to reach your campaigns. Actual results depend on your traffic, configuration, and ad platform.
Why Standard Filters Aren't Enough
Advertising platforms use their own invalid-traffic systems. Additional monitoring can help you review suspicious activity and configure protection around your campaign needs.
Clixerfy gives you control over your protection settings.
LOW
Focus on clearly suspicious or known malicious traffic patterns.
MEDIUM
Review repeated click patterns and selected higher-risk signals.
HIGH
Apply stricter configured rules when suspicious activity meets your thresholds.
The Cost of Doing Nothing
Click fraud can waste advertising spend. The potential impact varies by campaign, industry, and cost per click.
If suspicious clicks are consuming your advertising budget, the impact can add up quickly. Monitoring traffic quality can help you investigate unusual patterns and make more informed campaign decisions.
Take Back Your Ad Account Today
Protect your advertising budget with better visibility into suspicious traffic and tools to help manage click fraud.
See who is clicking your ads — with better traffic visibility.
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